Freiburg, Germany, 23 February 2009. Email marketing will be on the winning team in 2009 – especially if it is compatible with other IT systems and social networks such as Facebook. Newsletter articles, which were previously only destined to be received by subscribers, can now be shared with friends on Facebook. With just one click, the recipient can distribute the whole newsletter or an individual article within the social network.

Inxmail GmbH’s newly developed add-on “Share in Facebook” helps e-marketers to achieve high multiplier effects: the message sent by Inxmail Professional in a newsletter benefits in Facebook from a high level of credibility and attention. What friends consider worthwhile must be interesting. If this proves not to be the case, comments can be made on specific articles. The positive benefits are discussions with the sender and on the content, as well as potential new subscriptions to the newsletter.

The report, which provides details of the key marketing points, is also very valuable. Who distributed the newsletter article on Facebook? How often was it “shared” and shown on Facebook? Questions which open completely new channels and provide ideas for new viral campaigns in an email marketing context.