Inxmail prompts to practise fair email marketing
A fair approach to customers and especially to the recipients of newsletters is at the core of the Inxmail philosophy
. Marketers that use Inxmail Professional are therefore prompted to use permission marketing. This requires the consent of the customer
to receive information and advertising messages by email.
Moreover, the anti-spam policy
of Inxmail GmbH is strictly opposed to spam. For this reason, not only is the double opt-in method integrated into Inxmail Professional, it also features a quality test to check for spam and phishing characteristics.
This philosophy is strengthened by the incorporation of whitelisting and the Code of Ethics of Eco-Verband (association of German Internet enterprises) and the German Direct Marketing Association (DDV). Inxmail can therefore call itself a certified sender
and is also a founding member of the Certified Senders Alliance (CSA)
, the first Germany-wide whitelist project.
Learn more about the significance of permission marketing
and Inxmail's commitment to the standardised unsubscribe procedure