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How to succeed in gaining new subscribers
01.12.2009 | Page 6 of 6
Martin Bucher
Legally compliant
Many of the points I have expounded on here are subject to mandatory national legislation, EU requirements or the ‘best practice’ that is generally accepted in the email marketing sector.
Conclusion
In my opinion, you should run through your entire subscription process from the recipient’s perspective at least every six months and review each of the following points: findability, friendliness, responsibility, fairness, confidence and, last but not least, legal conformity. You risk gambling away future potential for success, if your subscription process is not quite right.
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 Martin Bucher,Managing Director
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