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CEO Blog with Martin BucherThe monthly CEO blog articles by Martin Bucher will deal with email marketing in practice and industry news and trends. The managing director of Inxmail GmbH considers the issues from a personal perspective, examines advantages and disadvantages, and offers specific solutions and suggestions.
What does social email marketing mean?
05.07.2010 How can email marketing and social networking sites be integrated? What makes a successful campaign? Should messages be customised? Martin Bucher provides answers to these questions in his interview. How to become a social media professional
Using the pre-header successfully
29.06.2010 The sender and the subject line are the first text elements that reach the recipient’s inbox. However, this is not quite true. Because smartphones and even some desktop email programs display the first lines of the text for the emails listed. In the mobile environment in particular, this pre-header content provides an important incentive to open an email. In his CEO blog, Martin Bucher will fill you in on how you can use this content to your advantage. How to use the pre-header successfully
The mobile reality in email marketing: How should email marketers prepare for smartphones?
04.05.2010 How important are smartphones for email marketers? How many newsletters are read while people are “mobile”? Which mobile devices are used? Read the answers in the new CEO blog article by Martin Bucher and master the mobile challenge. Preparation for the mobile reality
The “mobile” challenge in email marketing
05.03.2010 Emails are no longer being read only on PCs and notebooks. Now, reading emails on-the-road is increasingly becoming the order of the day thanks to smartphones. However, many mailings are not being correctly displayed, which can sometimes severely restrict readability. The marketing effect goes to waste. For us marketers, this is reason enough to tackle this issue. Master the mobile challenge
ROI as key performance indicator in email marketing
26.01.2010 Email marketing is more than just sending newsletters. You can measure the performance of your mailings. This is the only way to determine whether your email marketing strategy is contributing to the economic performance of your company. In his new CEO blog entry, Marin Bucher tells you how ROI amounts to efficient and targeted improvements in the long term. Accurately measure ROI
How to succeed in gaining new subscribers
01.12.2009 Loyal subscribers are a key factor for successful email marketing. The most efficient way to generate these contacts is to include a subscription form on your website. In practice, however, this is often neglected. In particular, little consideration is given to the issues of usability and legal conformity. Martin Bucher uses practical examples to show you what you should look out for. Tips for your newsletter subscription form
The link between Twitter and email marketing
26.10.2009 Twitter: You either love it or you hate it. While many Web 2.0 fans are ardent twitterers, critics continue to debate the sense (or nonsense) of Twitter. Martin Bucher has formed his own opinion and is convinced of Twitter's vast marketing potential. And the new interface between Twitter and Inxmail Professional also enhances the efficiency of workflows. Save time by linking communication channels
Unsubscribe function of Google Mail and Windows Live Hotmail
16.09.2009 Windows Live Hotmail and Google Mail now feature a central unsubscribe function to counter the growing spam classification of subscribed newsletters. It allows recipients to manage their subscriptions directly in the user interface of the webmail program, without having to look for the unsubscribe link in the newsletter. Read about how this new unsubscribe procedure works in the current CEO blog article by Martin Bucher. Unsubscribe function in detail
Email addresses using co-registrations?
05.08.2009 Successful marketers know that it is not the total size of the mailing list that leads to campaign success, but rather whether the right people are listed there. Some companies employ specialised agencies that promise to help build up a mailing list very quickly. Some of these agencies entice new customers with the promise of “more than 40,000 new subscribers every month”. How is this possible and is it even legal? h2magnvy4z more
What is ... deliverability? Part 3: High deliverability rates with whitelists
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07.07.2009 Whitelists ensure that your emails do not get caught in spam filters by mistake. This vastly increases your delivery rate. However, this process demands an immense amount of time and effort by professional email marketing providers such as Inxmail. In today’s CEO blog, Martin Bucher offers a look behind the scenes. more  Martin Bucher, Managing Director |
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