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CEO Blog with Martin BucherThe monthly CEO blog articles by Martin Bucher will deal with email marketing in practice and industry news and trends. The managing director of Inxmail GmbH considers the issues from a personal perspective, examines advantages and disadvantages, and offers specific solutions and suggestions.
Reactivate inactive recipients
05.09.2011 Were the opening or click rates for your last newsletter particularly low? It’s not necessarily your fault. Low key performance indicators are often caused by inactive recipients. In his CEO Blog, Martin Bucher explains exactly what inactive recipients are, the effects of their behaviour, and what you as a marketer should avoid in this situation. How to reactivate inactive recipients
Interpreting open rates correctly
26.05.2011 Only spammers don’t care about low open rates! But how high should open rates be for serious email marketers? And what does this rate really tell us? Your guide to interpreting your open rates correctly
I want self service!
07.12.2010 Managing personal data themselves – that is precisely what newsletter subscribers want. Marketers can make this self service a reality in a simple and cost-effective manner. But why do so few marketers make use of this? Martin Bucher reveals what you should do to ensure you do not lose your newsletter subscribers. I want self service!
Why social media is not about to kill email marketing
29.10.2010 Though email has often been declared dead, it seems to be immortal. And that’s despite, or even because of, social networking sites. Because which successful social networking site can manage without email? Synergy of email and social networking sites
Relevance is Rewarded: The Priority Inbox in Gmail
14.09.2010 Who has never suffered from a clogged-up email inbox? Not for much longer; email service providers such as Gmail, Hotmail and Yahoo are now helping users to tidy up their inboxes. Important emails can be filtered out from the vast quantity of post received and displayed to the reader at the top of their inbox. Messages that are less important are listed further down, and in the process the reader pays less attention to them. Is your newsletter relevant enough to overcome this new challenge? Learn more about the new prioritising processes in Gmail and ensure that your newsletter is placed at the top. More attention and higher opening rates
How Germany is helping email become legally binding
11.08.2010 The email has proven to be one of the most important digital communication media to date. The strength lies in its simplicity – and it is precisely this simplicity that makes emails vulnerable. The content of emails can be intercepted or amended en route over the Internet. The De-Mail initiative launched by the German Government aims to confer the legal certainty associated with 'snail mail' onto electronic letters. Read more about the introduction of legally binding email in Germany in the current CEO blog article by Martin Bucher. De-Mail: legal certainty, legal authenticity and privacy of correspondence
What does social email marketing mean?
05.07.2010 How can email marketing and social networking sites be integrated? What makes a successful campaign? Should messages be customised? Martin Bucher provides answers to these questions in his interview. How to become a social media professional
Using the pre-header successfully
29.06.2010 The sender and the subject line are the first text elements that reach the recipient’s inbox. However, this is not quite true. Because smartphones and even some desktop email programs display the first lines of the text for the emails listed. In the mobile environment in particular, this pre-header content provides an important incentive to open an email. In his CEO blog, Martin Bucher will fill you in on how you can use this content to your advantage. How to use the pre-header successfully
The mobile reality in email marketing: How should email marketers prepare for smartphones?
04.05.2010 How important are smartphones for email marketers? How many newsletters are read while people are “mobile”? Which mobile devices are used? Read the answers in the new CEO blog article by Martin Bucher and master the mobile challenge. Preparation for the mobile reality
The “mobile” challenge in email marketing
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05.03.2010 Emails are no longer being read only on PCs and notebooks. Now, reading emails on-the-road is increasingly becoming the order of the day thanks to smartphones. However, many mailings are not being correctly displayed, which can sometimes severely restrict readability. The marketing effect goes to waste. For us marketers, this is reason enough to tackle this issue. Master the mobile challenge  Martin Bucher, Managing Director |
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