CEO Blog with Martin Bucher
The monthly CEO blog articles by Martin Bucher will deal with email marketing in practice and industry news and trends. The managing director of Inxmail GmbH considers the issues from a personal perspective, examines advantages and disadvantages, and offers specific solutions and suggestions.
ROI as key performance indicator in email marketing
Email marketing is more than just sending newsletters. You can measure the performance of your mailings. This is the only way to determine whether your email marketing strategy is contributing to the economic performance of your company. In his new CEO blog entry, Marin Bucher tells you how ROI amounts to efficient and targeted improvements in the long term.
Accurately measure ROI
How to succeed in gaining new subscribers
Loyal subscribers are a key factor for successful email marketing. The most efficient way to generate these contacts is to include a subscription form on your website. In practice, however, this is often neglected. In particular, little consideration is given to the issues of usability and legal conformity. Martin Bucher uses practical examples to show you what you should look out for.
Tips for your newsletter subscription form
The link between Twitter and email marketing
Twitter: You either love it or you hate it. While many Web 2.0 fans are ardent twitterers, critics continue to debate the sense (or nonsense) of Twitter. Martin Bucher has formed his own opinion and is convinced of Twitter's vast marketing potential. And the new interface between Twitter and Inxmail Professional also enhances the efficiency of workflows.
Save time by linking communication channels
Unsubscribe function of Google Mail and Windows Live Hotmail
Windows Live Hotmail and Google Mail now feature a central unsubscribe function to counter the growing spam classification of subscribed newsletters. It allows recipients to manage their subscriptions directly in the user interface of the webmail program, without having to look for the unsubscribe link in the newsletter. Read about how this new unsubscribe procedure works in the current CEO blog article by Martin Bucher.
Unsubscribe function in detail
Email addresses using co-registrations?
Successful marketers know that it is not the total size of the mailing list that leads to campaign success, but rather whether the right people are listed there.
Some companies employ specialised agencies that promise to help build up a mailing list very quickly. Some of these agencies entice new customers with the promise of “more than 40,000 new subscribers every month”. How is this possible and is it even legal?
What is ... deliverability? Part 3: High deliverability rates with whitelists
Whitelists ensure that your emails do not get caught in spam filters by mistake. This vastly increases your delivery rate.
However, this process demands an immense amount of time and effort by professional email marketing providers such as Inxmail. In today’s CEO blog, Martin Bucher offers a look behind the scenes.
What is ... deliverability? Part 2: Blacklists
Blacklists protect you from undesired mass emails. All too often, however, emails from serious senders are blocked. This leads to global delivery problems.
If you want to be sure that your mailings reach their intended recipients, you should learn more about blacklists. In his CEO blog, Martin Bucher gives you answers to the most important questions on blacklists and outlines how you can protect yourself from false entries on blacklists.
What is ... deliverability?
Sending a personalised email to thousands or even millions of recipients is just a mouse-click away for the email marketer. This marketer expects that the emails will be delivered to the recipient's inbox quickly and securely. However this process demands an immense amount of time and effort by professional email marketing providers such as Inxmail. In his CEO blog, Martin Bucher offers a behind-the-scenes look at the important steps that are taken to ensure email deliverability.
Where do the addresses for my email advertising come from?
Where do the email addresses for email advertising come from? Having a qualified mailing list to call your own is an important competitive factor for you and your customers. In our new CEO blog, Martin Bucher gives you countless suggestions on how to gain new subscribers.