CEO Blog with Martin Bucher

What is ... deliverability? Part 3: High deliverability rates with whitelists
07.07.2009

Whitelists ensure that your emails do not get caught in spam filters by mistake. This vastly increases your delivery rate. However, this process demands an immense amount of time and effort by professional email marketing providers such as Inxmail. In today’s CEO blog, Martin Bucher offers a look behind the scenes.

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What is ... deliverability? Part 2: Blacklists
29.05.2009

Blacklists protect you from undesired mass emails. All too often, however, emails from serious senders are blocked. This leads to global delivery problems. If you want to be sure that your mailings reach their intended recipients, you should learn more about blacklists. In his CEO blog, Martin Bucher gives you answers to the most important questions on blacklists and outlines how you can protect yourself from false entries on blacklists.

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What is ... deliverability?
21.04.2009

Sending a personalised email to thousands or even millions of recipients is just a mouse-click away for the email marketer. This marketer expects that the emails will be delivered to the recipient's inbox quickly and securely. However this process demands an immense amount of time and effort by professional email marketing providers such as Inxmail. In his CEO blog, Martin Bucher offers a behind-the-scenes look at the important steps that are taken to ensure email deliverability.

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Where do the addresses for my email advertising come from?
25.03.2009

Where do the email addresses for email advertising come from? Having a qualified mailing list to call your own is an important competitive factor for you and your customers. In our new CEO blog, Martin Bucher gives you countless suggestions on how to gain new subscribers.

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