How to succeed in gaining new subscribers

01.12.2009
The first step towards successful email marketing is to gain loyal subscribers. As already mentioned in my blog entry ‘Where do the addresses for your email advertising come from?’, you can include a subscription form on your website. This is an efficient and smart way in which to gain new subscribers and lays the foundation for long-term marketing success.

The acquisition of new subscribers requires our special attention. In reality, however, measures to gain new subscribers are often neglected in favour of creating and implementing mailings. Even companies with professional email marketing strategies could make considerable improvements in this area. There is still much to be done, particularly in the areas of usability and the legal conformity of subscription forms.

This is why I’m offering you some tips today so that you can successfully gain new subscribers.

Subscriber takes centre stage
When creating a subscription form, always focus on the visitor to your website whose permission you need to obtain before sending any emails. This special attention to your website visitors should permeate your entire subscription process from start to finish. Start by ensuring that your subscription form can be easily found.

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Tip 1: Subscriber takes centre stage
Tip 2: Findability
Tip 3: Friendliness
Tip 4: Responsibility and fairness
Tip  5: Confidence
Tip  6: Legal conformity and conclusion