Wolford counts on Inxmail Professional for email marketing

Freiburg, Germany, 27 April 2010. Luxury brand Wolford has opted for the high-end solution Inxmail Professional for its email marketing. Renowned for its high-quality legwear, exclusive women’s upper body garments, luxurious underwear and bathing costumes, the Austrian company is employing the marketing solution for its international email campaigns.

A top priority for Wolford was the efficient and comprehensive integration of a professional email marketing service with its online boutiques. The integration options offered by Inxmail Professional set high standards in this respect. In addition to an automated database synchronisation function that is designed specifically for large data volumes, the email marketing solution, which is favoured by marketing experts, sets itself apart with an extensive programming interface (API). This interface allows email marketing to be efficiently integrated with any IT system.

Inxmail Professional was linked to Wolford’s online boutiques with the help of Canadian-German eCommerce specialists Truition, whose eCommerce platform forms the basis for Wolford’s online boutiques.

With Inxmail Professional, the Freiburg-based company Inxmail GmbH provides a solution specifically for professional online marketers and agencies. The particular strengths of this solution, which has received several innovation awards, include its superior performance, maximum flexibility and its wealth of professional functions. Rounding out the product range is the excellent customer support and competent user support, as well as services from the global Inxmail partner network.