Inxmail makes Apple iPad use transparent in email marketing

Freiburg, Germany, 11 May 2010. From now on, marketers can use the email marketing solution Inxmail Professional to find out how many (international) newsletter subscribers open their emails on an Apple iPad. To facilitate this, Inxmail has expanded the reports function of its email marketing solution. Marketers need to know which email programs and end devices are being used to read their newsletters for email marketing to yield the optimal result.

“The iPad will play a significant role in email marketing in the future. For this reason, it was important that we were able to offer marketers this important evaluation option from the beginning”, says Martin Bucher, Managing Director of Inxmail GmbH. The new evaluation function for iPad use is available to all Inxmail Professional customers immediately.

Inxmail Professional offers you a wealth of possibilities for ensuring high-quality, successful email marketing. This includes previewing mailings in the iPhone inbox, a new option that is the first of its kind in email marketing. The display test integrated into the software allows users to view emails as automated screenshots in 28 international and regional email programs, webmail programs and smartphones. The professional email marketing solution provides valuable information regarding possible spam characteristics, incorrect web addresses and additional quality aspects that can be tested prior to sending.