OXID eSales increases email marketing efficiency with Inxmail Professional

Freiburg, Germany, 11 August 2010. OXID eSales, one of the leading manufacturers of e-commerce solutions, has opted for Inxmail Professional as its email marketing solution. As a result, the company is benefiting from being able to streamline its campaigns, with a solution that is specifically designed for the needs of professional marketers. OXID eSales will be using Inxmail Professional with immediate effect to send out campaigns on products, special offers, partner incentives, community events, tutorials and events.

When choosing which email marketing solution was most suitable, the company was impressed by the flexibility of Inxmail Professional and its broad range of functions compared to other providers. The API interface, with good supporting literature, enables OXID eSales to integrate the system efficiently into existing processes. And it should not be overlooked that the solution is favourably priced given the functions it provides.

OXIS eSales has been positively surprised by the clear improvements in efficiency made possible with the introduction of Inxmail Professional. “We have been able to  streamline complex procedures, automate workflows and reduce sources of potential errors,” explains Andrea Seeger, Executive Board member at OXID eSales. “Previously, creating and dispatching newsletters not only took longer, it also required considerable technical expertise. Thanks to Inxmail Professional we can enjoy time savings of up to 40 per cent.”

With the introduction of Inxmail Professional, OXID eSales integrated the email marketing solution into its existing processes, a task which proved to be pleasantly simple and efficient. Overall, information can now be sent to different audiences in a more targeted manner. This prevents redundancies and ensures that newsletter
subscribers only receive the information that is interesting and relevant to them.

Inxmail GmbH, based in Freiburg, Germany, is known for its powerful email marketing solution and its excellent customer support. Inxmail Professional provides professional marketers and agencies with an email marketing solution, whose particular strengths include superior performance, unrivalled flexibility and a wealth of professional functions. Services from the global Inxmail partner network complete the product range.