Modern email marketing at Metzler with Inxmail Professional

Freiburg/Frankfurt, Germany, 24 August 2010. The traditional Frankfurt-based bank Metzler is now entrusting Inxmail Professional with the email marketing for its investment funds and its funds trading platform, Metzler Fund Xchange. Metzler is employing the highly secure email marketing solution to send important information to sales partners and, in the near future, to interested customers.

Inxmail is renowned in the banking and insurance sector for its high security standards and the scalability of its solution. The version of licensed solution enables email marketing to be operated from a company’s own IT infrastructure. In addition, the comprehensive rights concept allows for the control of complex user authorisations for data and email marketing functions. This means that the strict data protection regulations are adhered to, while efficiency is increased through simple system management.

The introduction of Inxmail Professional at Metzler also led to significant progress being made in the editing stages of an email and in the newsletter design. The flexible newsletter templates allow companies to establish a credible and structured corporate design in the area of email marketing. In the near future, interested customers will be offered a newsletter with funds information in the chosen design via the website. “This results in a better recognition effect, which reinforces the company’s professionalism and image. The feedback we have received up to now has confirmed that the newsletters are now more transparent and more pleasurable to read,” the Metzler email marketing team (information systems/e-business) is pleased to report.

The Frankfurt bank B. Metzler seel. Sohn & Co. KGaA is Germany’s oldest private bank in uninterrupted family ownership. Since its founding in 1674, Metzler has grown into a modern investment and asset management bank. The primary focus of the Metzler bank lies with providing individual consultation to institutions and demanding private clients in the core business fields of asset management, corporate finance, equities, financial markets and private banking.

Founded in 1999, Inxmail is an email marketing expert, providing a solution, namely Inxmail Professional, for professional online marketers and agencies. Inxmail Professional is particularly popular among banks and insurers due to its high level of security and outstanding system stability. For professional users, Inxmail acts as a technical facilitator that allows them to realise their creative ideas in digital dialogue marketing. The particular strengths of Inxmail Professional include its superior performance, unbeatable flexibility and its wealth of professional functions. Combined with services from the global partner network, Inxmail and its partner companies offer comprehensive solutions and services in the area of email marketing.