Early adopters use Inxmail Professional 4.0 before the official release

Freiburg, Germany, 11 November 2010. Inxmail GmbH worked in close cooperation with customers during the product development phase of the new version of the email marketing solution Inxmail Professional 4.0. The company recruited an exclusive group of customers (Inxmail Early Adopters) to help with the product development. These customers were given the opportunity to use the email marketing solution long before its official release date in mid-November and were able to actively influence the product by means of their feedback.

“We are proud that so many customers took part in this programme, which was undoubtedly difficult at times," says Martin Bucher, Managing Director of Inxmail. "The feedback that we received from our early adopters was taken very seriously. It allowed us to better tailor our solution to customer specifications, which would have been a much more difficult process without their input. We would like to thank all the early adopters for their helpful cooperation!" continues Martin Bucher. Agencies, banks, insurance companies as well as companies in the tourism and recruitment industries numbered among the 50 or more participants in the Inxmail Early Adopter programme.

The email marketing expert Inxmail is moving in a completely new direction. The well-known innovation management of the Freiburg-based email marketing provider promoted not only customer-oriented product development, but also cooperation with a service provider for the interface design. Inxmail Professional has been completely re-designed, with a particular focus on mailing editing. The new mailing workflow has been tailored to customer demands; the system guides users efficiently through the individual mailing creation steps, from editing to various quality tests and sending.

An email marketing expert that was founded in 1999, Inxmail provides a solution for professional online marketers and agencies. Inxmail Professional is popular with large corporations and small agencies alike due to its high level of security and outstanding system stability. For professional users, Inxmail is a technical facilitator that allows them to realise their creative ideas in the digital dialog. The particular strengths of Inxmail Professional include its superior performance, unbeatable flexibility and its wealth of professional functions. Combined with services from the global partner network, Inxmail and its partner companies offer comprehensive solutions and services in the area of email marketing.