Digital dialogue for Endress+Hauser using Inxmail Professional
Freiburg/Reinach, Germany, 3 December 2010.
Endress+Hauser, a global provider of automated solutions with over 8,400 employees in 89 branches, has chosen the multilingual software solution Inxmail Professional
for its email marketing. The focus of the international email marketing strategy is the projection of a uniform Endress+Hauser Group brand image worldwide, which will be achieved by using Inxmail templates
Comprehensive bounce management, efficient address management, optimum content personalisation and multilingual Inxmail templates were key criteria for a suitable solution, features that were lacking in the newsletter tool they previously used. A further determining factor for Endress+Hauser was the international whitelisting
“Professional email marketing has proven invaluable for us. It is impressive to see how sales figures from a product campaign confirm that orders are placed after a mailing is sent,” Sven Vormann, Online Marketing Manager in the Sales Centre for Germany, says with delight.
The Group’s use of email marketing is set to branch out in the future: “We are also planning a version of the newsletter that is optimised for smartphones and for integration with social media
,” explains Sina Grahlow, Direct Marketing Manager. Future plans also include greater personalisation of the campaigns in order to further secure customer loyalty through digital interaction.
Endress+Hauser is a leading global provider of measuring equipment, services and solutions for the industrial process engineering industry. The Group generated net sales of around EUR 1.1 billion in 2009 with over 8,400 employees worldwide. Endress+Hauser provides sensors, devices, systems and services for level, flow, pressure and temperature measurement, as well as liquid analysis and measurement recording. The company supports its customers with automated technology, logistics and IT services and solutions. The products set high standards in quality and technology.
Inxmail GmbH offers a leading email marketing solution for online marketers and agencies with Inxmail Professional. Over 1,000 companies in 21 countries have chosen Inxmail Professional for its superior performance, unbeatable flexibility and wealth of professional features. Inxmail Professional is popular with companies and agencies alike due to its high level of security and outstanding system stability.