Frozen bakery products by newsletter: Coppenrath & Wiese opts for Inxmail Professional
Bielefeld/Freiburg, Germany, 21 December 2010. Confectionary company Coppenrath & Wiese is a leading manufacturer of frozen bakery products and has opted for Inxmail as a high-end solution for its email marketing. The Bielefeld-based agency Comspace is in charge of the entire email marketing campaign, from development to implementation.
Coppenrath & Wiese provides information about new frozen bakery products and offers product recommendations through digital interaction on a regular basis. The editors working with the frozen confectionary company draft the texts in their Content Management System (CMS), which are then automatically integrated into the newsletter via the
Inxmail Professional email marketing solution. Coppenrath & Wiese has been able to vastly improve its address database, thanks to the integrated address management system. As a result, the company is delighted to see a significantly higher
deliverability rate for its newsletter alongside the efficient work of its editors.
When searching for a suitable solution, Comspace was selected by the frozen confectionary company known for its quality awareness. “For our client, a determining factor was the reliability of the prospective email marketing service provider and its email marketing software,” Managing Director of Comspace, Andreas Kämmer, explains about the selection process. “With Inxmail Professional, we are providing our client with an email marketing solution that fulfils every requirement, whilst offering an outstanding price/performance ratio,” he continues, praising the choice of Inxmail Professional.
In April 2010, Comspace GmbH & Co. KG joined Inxmail’s international
network of partners as a technical agency and Internet Service Provider. It will provide Coppenrath & Wiese with comprehensive support, from designing and implementing the website all the way to newsletter management.
With its email marketing solution Inxmail Professional, Inxmail is particularly well-known among online marketers and agencies. For professional users, Inxmail is a technical facilitator that allows them to realise their complex, creative email campaigns or ideas through digital interaction. The particular strengths of Inxmail Professional include its superior performance, unbeatable flexibility and its wealth of professional functions. Combined with services from the global partner network, Inxmail and its partner companies offer comprehensive solutions and services in the area of email marketing.
