Email marketing as a core channel for online fundraising

Inxmail supports MyGoodShop with newsletter software

Freiburg, Germany, 12 January 2011. Email marketing expert Inxmail will continue to support shopping of a different kind in 2011: the newsletter will be used to reach donors and to encourage them to order items for daily use, for example, a sack of rice, clothes or medicine in MyGoodShop.

“Email marketing has become one of our core communication tools,” explains Detlef von Houwald, who has assumed responsibility for online fundraising for the German branch of the Our Little Brothers and Sisters organisation in Karlsruhe. “Cost-benefit analyses and the opportunity to link email marketing with Facebook are things that are extremely important to us. So important that Inxmail Professional is to be used for the global organisation,” continues the enthusiastic Inxmail user.

To ensure the success of this unusual fundraising campaign, Inxmail GmbH has supplied its email marketing solution Inxmail Professional. What is unique about the GoodNews Newsletter is the link with social networks. Campaigns such as the charity marathon were able to attract numerous Facebook fans and donors throughout the year.

Using the revenue generated by MyGoodShop, employees at the Our Little Brothers and Sisters aid organisation purchase goods on site for the children’s villages in Latin America and send an email along with a photo of the children receiving the donors’ selected gifts. According to the provider, MyGoodShop is the first online donation shop that establishes a direct link between the donor and the recipient.

Inxmail GmbH offers a leading email marketing solution for online marketers and agencies with Inxmail Professional. Over 1,000 companies in 21 countries have chosen Inxmail Professional for its superior performance, unbeatable flexibility and wealth of professional features. Inxmail Professional is popular with companies and agencies alike owing to its high level of security and outstanding system stability.

UNSERE KLEINEN BRÜDER UND SCHWESTERN E.V. (OUR LITTLE BROTHERS AND SISTERS) is a children’s relief organisation that operates internationally and supports neglected and exploited children, teenagers and young adults in Latin America, particularly those who have been left to fend for themselves. Around 3,900 children are currently living in the organisation’s ten children’s villages in Mexico, Guatemala, El Salvador, Peru, Bolivia, Haiti, the Dominican Republic, Honduras and Nicaragua. Furthermore, around 83,000 people from the areas surrounding the children’s villages also use the organisation’s educational, therapeutic and medical services or receive food and clean water.