Inxmail impresses WEKA Fachmedien

WEKA Fachmedien succeeds in its email marketing strategy with Inxmail Professional

04 February 2011, Poing/Freiburg, Germany. Email marketing expert Inxmail impresses WEKA Fachmedien with Inxmail Professional, the email marketing solution for professional marketers and agencies.

The editorial offices of the Poing-based media company use the Inxmail Professional solution intensively. Newsletters are one of the most important tools that the information service provider in the B2B sector uses to communicate the content of the portals to the reader. This strategy has been very successful for WEKA Fachmedien. It enabled the media company to achieve a 20 per cent increase in visitors to its elektroniknet.de site, simply by means of the newsletter.

The media company has got a powerful email marketing solution in Inxmail Professional. Up to eight editors work with the marketing solution simultaneously and send over two million newsletters every month to the various recipient groups. So, the high degree of flexibility the solution offers for the newsletter design and the compilation of recipient data is essential. “In Inxmail Professional, we have found a mailing system that fully meets our requirements and that even inexperienced users find easy to use,” says a satisfied Peter Wintermayr.

Alongside elektroniknet.de, WEKA Fachmedien also uses Inxmail Professional for the following websites: computer-automation.de, funkschau.de, next-community.de and energie-und-technik.de. The company also benefits from Inxmail Professional when it comes to promoting conferences, such as the Embedded World Conference and the European ZigBee Developers’ Conference.

WEKA Fachmedien is part of WEKA Media Group Munich, which belongs to the WEKA Group. WEKA Fachmedien employs around 100 people.

Inxmail Professional is the leading email marketing solution of choice for professional online marketers and agencies. Over 1,000 companies in 21 countries around the world have been impressed by Inxmail Professional’s superior performance, unbeatable flexibility and wealth of professional features, not to mention its exceptional ease of use.