Inxmail Professional with display test for iPad and other Apple products

New applications simplify email marketing for Apple products

Freiburg, Germany, 5 December 2011. Freiburg-based email marketing expert Inxmail GmbH plans to release new applications for email marketing of Apple products. The new email display test for the iPad is integrated into Inxmail Professional and makes it easier for users to create newsletters. This is particularly helpful for online retailers, because it helps them to optimise the display for their online shops so that they can reach mobile customers more quickly. Now that many online marketing professionals use Apple computers, it is important for Inxmail Professional to function smoothly in a Mac OS X environment allowing these users to operate the software like a native program.

The display test makes it possible for developers to determine whether the emails read on an iPad are in line with the company’s corporate design standards. With just one click, editors can preview screenshots of how their email appears on an iPad so they can optimise the content before the newsletter is eventually sent. This way, for example, an editor can ensure that product pictures from the eShop are displayed correctly and the top selling products are displayed strategically in the newsletter.

In addition to the iPad test, Inxmail Professional also offers display tests for other iOS devices: on Safari and the iPhone. This covers the majority of the most popular mobile devices. In addition, it is possible to perform display tests for all major smartphones as well as for desktop and web clients. Online marketing professionals can find out which mobile devices are most important for their businesses, thanks to the comprehensive reports included in Inxmail Professional. In turn, tests are effective and goal-oriented and editors can concentrate on the task of creating the newsletters.

With Inxmail Professional, editors can preview the layout of a newsletter in 25 different email programs with up to six different views: in the preview pane, opened and in full length – with either activated or suppressed images for each of these views.