Increase the success of your email campaigns with the A/B split test
Perhaps you are not sure which subject line is best. In that case, simply test it. The mailing version test lets you find out which contents of your mailing are best received by your target group. Compare different subject lines, sending times or several text and image versions with each other. That way, you can precisely adjust your mailings to your target group.
How does the A/B split test work? The A/B split test allows you to send different versions of your mailing to various recipients. The evaluation overview provides an at-a-glance summary of all the key performance indicators of your mailing versions. This allows you to quickly decide which mailing to send to your remaining set. You can choose to send the mailing automatically or manually.
Your benefits:- It is easy to test various versions of your mailing: Compare different subject lines, sending times or several text and image versions with each other
- Dispatch to various recipient groups
- Address your target groups in a more targeted manner
- Optimise your email campaigns
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