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Inxmail Professional 3.8Personalised greetings on landing pages Take advantage of high click rates using dynamic landing pages that are personally tailored to your readers. An enhancement to the design template allows you to create landing pages for every newsletter article directly in Inxmail Professional 3.8. The content can, of course, be personalised. And that’s without having to open your content management system. A real increase in the efficiency of your workflow. We would be happy to enhance your design template to include dynamic landing pages. And, of course, design it to suit your individual corporate identity. This allows you to create your landing pages on demand and without any knowledge of HTML. If you want to implement the enhancement yourself, we will provide you with a whitepaper containing all the important information on the release. Editorial approval with one click Do you need the approval of a colleague, supervisor, or customer to send mailings? If so, you will work even more efficiently from now on, thanks to the new editorial approval feature. You can map your individual approval workflow with Inxmail Professional 3.8. This process is very simple. As editor, you create your mailing in Inxmail Professional as before. You then select an approver and send him/her the request for approval. By entering a deadline, the approver will be able to see at a glance when his/her approval is necessary. There is also a comments feature that provides further tips. All information, including the mailing, is consolidated on a separate target page that is also accessible without Inxmail Professional. Your colleague, supervisor, or customer can approve or deny the mailing on this page with one click. The comments feature allows the approver to list reasons for his/her decision. The entire process is recorded, including comments, to be able to keep the big picture in mind. Of course, you can also continue to send your mailings without approval. Maximum deliverability rates with Inxmail Professional 3.8 Our customers’ needs and the quality of our product are our top priorities in developing Inxmail Professional 3.8. The revised quality test will help you increase the deliverability of your newsletters. Not only will it show you the spam likelihood of your mailing, but you will also get specific actions for improvement. There’s nothing worse than ending up in the spam filter and not even knowing about it. The anti-spam test is based on the internationally established spam filter SpamAssassin. This filter uses known spam characteristics to evaluate every email in the recipients’ inbox. It then moves the relevant email automatically to the spam folder or even to the recycle bin. If your mailing is classified here as spam, it’s too late. You do not reach the intended recipient. With Inxmail Professional, you already have this knowledge before sending any mailings. With just one click, you can find out what you need to do for the recipient to get your newsletter. It is vital in times of recession, when marketing managers do battle with the cost-effectiveness of marketing campaigns. Selecting recipient data This feature has two aims: Firstly, we want to make it clear which status (subscribed, unsubscribed, hard bounces) your recipient addresses have. We also want to prevent unsubscribed people from being imported into your mailing lists again. Therefore you will immediately be able to see two tabs in the table of recipients. The recipients are separated into "subscribed recipients" and "unsubscribed recipients". Selection of one or more target groups This features aims to make it easier for you to reach several existing target groups with one article, file attachment or mailing. From now on, you do not need to manually enter a target group condition to combine several target groups. The "Enter condition" dialogue box has been expanded by the “Condition for target group” component. Here, you can select several existing target groups that are to be combined. |
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