Sitestat – the innovative Web analytics solution

Campaign targeting based on behavioural data is one of the most effective methods of attaining higher conversions in email marketing. Sitestat – the innovative Web analytics solution from Nedstat – enables you to gain comprehensive insight into the behaviour of online consumers.

What is the purpose of the Sitestat interface?
The seamless integration of Inxmail and Sitestat enables you to precisely align email campaigns to the behaviour of particular visitor groups, and thereby significantly increase conversion. Reap the benefits offered by the Sitestat integration:

• Integrated reporting
• Insight into the behaviour of website visitors
• Precise targeting of specific groups through campaign targeting
• Personalisation of contents
• Higher conversion rates

Email marketing interface to the Web analytics solution Sitestat

What does this mean in practice?
Sitestat delivers precise, real-time data on the behaviour of your email recipients after they have come to the website via a link. Information such as the number of sent emails, as well as the bounce, opening and click rates, can be monitored directly in Sitestat and analysed in conjunction with onsite behaviour and conversion. Direct insight into the behaviour of your email recipients enables you to tailor the content of further emailings to the preferences of individual groups.

In the Sitestat wizard, you use drag and drop to easily select visitor groups that did not convert. Within a matter of seconds, this data is transmitted to Inxmail Professional for targeted follow-up mailings. The results of all mailings, including the conversion uplift from follow-up mailings, are shown directly in Sitestat.

Interested?
You would like to find out more? Simply use our contact form. We’ll get in touch with you as soon as possible to discuss the possibilities offered by our Inxmail Professional integrations.