Webtrends Web Analytics: The intelligent Web controlling solution

The Web analytics solution from Webtrends gives you a comprehensive insight into the behaviour of visitors to your website. You can then use the Web analysis data in your email marketing strategy to target your newsletter recipients more effectively.

What is the purpose of the Webtrends interface?
You can evaluate the success of your email campaigns in even greater detail using the Webtrends integration: In addition to opening and click rates, Inxmail Professional also provides information about user behaviour on your website, as well as the subsequent conversions. Reap the benefits offered by the integration:

• Comprehensive evaluations of the success of email marketing campaigns
• Behavioural targeting: use of Web analysis data
• Increase in conversions by means of re-targeting campaigns

What does this mean in practice?
Inxmail Professional provides you with detailed information about opening rates, click rates and other key figures. How do your recipients behave on your landing pages once they have received your newsletter? Do they download product information, or do they terminate the conversion process? The Webtrends integration gives you definitive answers to these questions. Analysing the clicks on your landing pages is simple thanks to this interface. You can then use this data for subsequent email campaigns. You can create a new mailing list with the selected data in Inxmail Professional with a click of the mouse. Take advantage of behavioural targeting and target recipients who have called up information about your offers, for example, or recipients who have not completed the purchase process.

Interested?
Would you like to find out more? Simply use our contact form. We’ll get in touch with you as soon as possible to discuss the possibilities offered by our Inxmail Professional integrations.