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Comprehensive evaluation of the success of email marketing campaigns

The Web Analytics solution from Webtrends offers a comprehensive insight into the behaviour of website visitors. The interface to the Inxmail Professional email marketing solution allows this Web analysis data to be used for email campaigns. The seamless integration provides information on how newsletter recipients behave on the landing pages linked to a newsletter. E-marketers can track the click paths of their newsletter recipients. Re-targeting campaigns based on behavioural data allow recipients to be targeted much more effectively.

 

Your benefits

  • Comprehensive evaluation of the success of email marketing campaigns
  • Use of Web analysis data for behavioural targeting or remarketing campaigns
  • Personalisation of newsletter content
  • Increase in conversions thanks to follow-up campaigns tailored to the individual

You require the Inxmail Professional API to be able to use the Inxmail Professional integration for Webtrends.

 

The software is available in: German.

 

The integration was developed by heureka e-Business GmbH