Customised product recommendations for motorcycle fans
Touratech markets innovative motorcycle equipment for travelling, outdoor activities and sport. Email marketing plays a major role in advertising the motorcycle accessories available from its online shop. The company has benefited from more efficient workflows and sales-boosting newsletters after connecting the Inxmail Professional email marketing solution to the Magento online shop system.
By connecting Inxmail Professional to our online shop, we have been able to save a great deal of time in creating our newsletters, and can tailor their content perfectly to our recipients.
After a short familiarisation period we found it intuitive to use – even for employees who don’t work in IT – and if we have any questions we always receive a quick response from our personal contact at Inxmail.
As an SME that does not have a big team of email marketing experts, this fast and flexible solution is very important to us.
Benefits at a glance
Customised product recommendations in each newsletter.
Flexible connection of the Inxmail Professional email marketing solution to the Magento online shop system.
Efficient importing of recipient data, product texts, images and links from the online shop.
Automated importing of un-subscriptions from Inxmail Professional to Magento in real-time.
Standardised communication in the online shop and newsletter ensures a high level of brand recognition for Touratech.
Touratech is the driving force behind innovative motorcycle equipment for travelling, adventures and sport. For over two decades it has been designing, producing and marketing high-tech products to motorcycle enthusiasts across the world to meet the toughest of standards Its product range varies from navigation tools, where it has developed a variety of software and electronic navigation aids in-house including rally-tested brackets, to accessories and special parts for dual-sport and sport touring motorcycles and a full range of outdoor equipment. Its company headquarters are located in Niedereschach, Germany, on the edge of the Black Forest. Touratech operates in over 50 countries worldwide.