Social media and email marketing: leverage synergies

Social media: the multiplier for your newsletter

Use social media to raise your profile. Enlarge your target group by incorporating a share function into the newsletter. You can also leverage your Facebook lead ads and convert your followers into contacts you can address directly in your newsletter mailing list. Actively expand the reach of your email campaigns by intelligently linking social media and email marketing.

  • Share newsletter content fast and easily
  • Establish credibility with personal recommendations
  • Increase the number of subscribers to your newsletter
  • Legally compliant processes
  • Receive reports on shared content and media used

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Transforming newsletter articles into viral messages

Easy-to-use ‘Share with Social Media’ function for sharing in social networks

Integrate your email marketing with social networking sites and tap into the potential to expand your reach. Make it easier for your recipients to share interesting articles on Facebook, Twitter and other platforms. This allows you to distribute content to an expanded group of readers beyond your newsletter subscribers.

Your benefits

  • Share newsletter content fast and easily
  • Establish credibility with personal recommendations
  • Increase the number of subscribers to your newsletter
  • Receive reports on shared content and media used

 

Converting Facebook followers into newsletter subscribers

Facebook Lead Ads Integration für neue Newsletter-Abonnenten

Are you looking to ensure you really reach your readers? Facebook lead ads help you convert your followers into new subscribers for your newsletter. You can precisely define the desired target groups and improve the quality of leads in the process.

And most importantly: it’s all done using the legally compliant double opt-in method in real time.

Your benefits

  • Wide reach and lead quality on Facebook
  • Precisely tailor lead ads to your target groups
  • High conversion rate through optimised forms
  • Save time through automated data transfer
  • Seamless integration into existing email marketing processes
  • Double opt-in ensures legally compliant email marketing

Customer example: more newsletter recipients thanks to Facebook lead ads

Inxmail uses its interface to bring the worlds of Facebook and email marketing together. Freiburg-based Herder Publishing uses the integration to expand the recipients list for the newsletter of its ‘kindergarten heute’ magazine and increased its conversion rate in the process.

To the case study

Individual integration thanks to flexible interface

We test and implement the connection of your desired system via our powerful interfaces – whether it be a CRM system, an online shop, a web analysis tool or a campaign management solution.

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