Email Marketing Benchmark 2023

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The study provides you with:

an evaluation of the most important key figures - dispatch frequency, open rate, click rate, effective click rate and bounce rate,
detailed target group and industry comparisons as orientation for your own KPIs,
around 40 clearly laid out diagrams with explanations,
detailed tips and recommendations for improving email marketing performance,
Information on the impact of Apple's Mail Privacy Protection on email marketing metrics.

Introduction: preface and data basis
Key figures at a glance: Send frequency, open rate, click rate, effective click rate, bounce rate.
Key figures in trend: send frequency, open rate, click rate, effective click rate, bounce rate
Key figures by target group: Shipping frequency, open rate, click rate, effective click rate, bounce rate
Key figures by industry: Industry overview, the big industry comparison, shipping frequency, opening rate, click rate, effective click rate, bounce rate
Key figures by shipping month: shipping frequency, shipping distribution, opening rate, click rate, effective click rate, bounce rate
Key figures by shipping time: shipping distribution by shipping day, opening rate by shipping day, click rate by shipping day, effective click rate by shipping day, shipping distribution by shipping time, opening rate by shipping time, click rate by shipping time, effective click rate by shipping time, shipping distribution by shipping day and time, opening rate by shipping day and time, click rate by shipping day and time, effective click rate by shipping day and time
Key figures by mailing list size: opening rate, click rate, effective click rate, bounce rate