New features in Inxmail Professional 4.7.1 facilitate better management and a clearer overview of ‘Tracking Permission,’ its GDPR feature. On top of this, many aspects of Inxmail Professional have been optimised.
This version of Inxmail Professional is also specifically dedicated to meeting the requirements set out in the new EU General Data Protection Regulation (GDPR). Go to www.inxmail.com/gdpr to learn more about how these requirements affect email marketing.
Checklist for ensuring GDPR-compliant work with Inxmail Professional
As a general rule, you will have to make adjustments in Inxmail Professional to be in compliance with the GDPR requirements. We have compiled our checklist as a guide you can use to review all GDPR-related issues in Inxmail Professional. You can find this checklist in our online help.
1. New functions within the framework of the GDPR
1.1 New standard role “Main user” to edit the person-based tracking permission
Main users have an intermediate role that lies between that of administrators and users. This means that main users also have the right to edit the Include consent for person-based tracking advanced property on the Global settings tab. Your Inxmail contact person can set the Main user role for your Inxmail Professional Client. Just send an email with the subject “main user” including the corresponding name and surname.
1.2 Tracking Permission via the dynamic ‘Profile management’ Web page
The dynamic ‘Profile management’ Web page allows you to carry out a subscription to (another) mailing list (‘Subscription’ element). Tracking Permission can now be obtained during this subscription process. To do so, select the dynamic Web page in the ‘Files and Web pages’ agent and click the update button. The update will be installed and you can enter the ‘Tracking Permission’ field on your Web page. Please contact your customer service representative if you cannot carry out the update.
1.3 Web tracking: Categorisation of recipient data to be personalised
Recipient data entered for personalisation purposes can be categorised so that it is not displayed if consent has not been given to do so (Tracking Permission = no). As a result, you can ensure that personal data is only passed to a landing page if the recipient has consented to this in person-based tracking. Learn how in our online help.
- The Tracking Permission column is inactive if the ‘Include consent’ list property has been set to ‘No’.
2. Sending domains
- You have the option of independently creating and managing sending domains from Version 4.7.1 of Inxmail Professional. You can find more information on sending domains and deliverability in our online help.
3. Overall improvements
- ‘Actions’ agent: The results overview is now more transparent and sorted by topic.
- A CSS class can now be assigned to each element to format dynamic Web page elements (subscription, profile management). This way, formatting for an element will remain intact after changes have been made to the Web page.
- There is a new button for duplicating user roles.
- The quality check layout has been revised.
4. REST API
You can find the following new functions in the REST API:
- Request mailing, including altered content and attachments.
- Request mailing list, including filter options.
- Request mailing sending objects.
- Request Tracking Permission log.
- Set the ‘Include Tracking Permission of deleted recipients’ in standard mailing lists.
5. RPC API
- For Inxmail Professional 4.7.1 and later, the ‘remote_host’ field included in the click table will no longer supply the IP address of the recipient via RPC API, but merely the value 0.0.0.0, for data protection reasons.
- The Tracking Permission log can be called up (for API version 1.19.1 and later).
- The ‘Include Tracking Permission of deleted recipients’ property can be set (for API version 1.19.2 and later).