Campaign management and email marketing: efficient networking of channels

Tailored customer communication across all channels

Automatically contact your customers in a standardised way across all the important channels: implement complex, cross-channel campaigns by linking your campaign management tool with our email marketing software. As a result, you systematically network your online and offline communication and always impress your customers with tailored communication.

  • Customer data always up to date in a central location
  • Cross-channel reporting
  • Reliably delivered mailings, worldwide
  • Interfaces to the systems you already use

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Intelligent campaign management and multichannel strategy

Cross-channel marketing

Manage complex, multi-channel and cross-channel campaigns efficiently and automatically with the Inxmail email marketing integration for your campaign management tool. Campaign planning with target group selection and success evaluation are both processed in the campaign management tool, while mailings are edited in our software solution.

Cross-selling and up-selling potential

Tap into the cross-selling and up-selling potential of your company and continue to increase your customer value. Our solutions can be readily integrated into your existing system landscape to achieve a rapid return on investment.

Benefits of integration for you

  • Customer data and reports on key performance indicators are always up to date
  • Direct, centralised processing of responses as basis for follow-up campaigns
  • Cross-channel reporting including sales data
  • Systematic integration of online and offline communication
  • Professional newsletter templates ensure that corporate design specifications are maintained
  • Maximum deliverability
  • High dispatch speed even with large dispatch volumes

Typical workflow for campaign management integration

SAP Marketing Cloud: use remarketing campaigns to win over recipients

Our link to SAP Marketing Cloud allows you to effectively carry out remarketing campaigns: your campaigns are created based on information regarding customer orders placed in the online shop, which is transferred automatically along with the customer’s master data from the shop to Inxmail. By managing product recommendations, you can offer interesting and relevant content to your customers with which you can boost your sales figures.

DynaCampaign: centralised system for multichannel campaigns

Combine your email marketing with various channels such as print, telephone and text messaging. This is made possible by the interface between the DynaCampaign campaign management tool and the Inxmail email marketing solution. Campaign planning with target group selection and success evaluation are both processed centrally via the DynaCampaign system. You can draw on the professional functions offered with our software solution when carrying out your mailings.

Value IQ: use intelligent analyses to develop further channels

Do you conduct email marketing in the eCommerce field? Then our interface to Value IQ has several advantages to offer you. Value IQ analyses and categorises the purchasing behaviour of prospective and current customers as well as the methods they use to obtain information, allowing you to optimise communication with customers and advertise your special offers in the best way possible. Recipient responses from email campaigns are transferred back to the campaign management tool in real time and can be used for follow-up campaigns in all channels.

Individual integration thanks to flexible interface

We test and implement the connection of your desired system via our powerful interfaces – whether it be a CRM system, an online shop, a web analysis tool or a campaign management solution.

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