E-commerce and email marketing: Targeted customer communication
Integration of e-commerce and email marketing
Professional transactional emails with Inxmail Commerce
Individual item data in the newsletter
By connecting your online store to Inxmail Professional, you can turn your newsletter into an advertising medium for your products. Simply add the appropriate item data such as descriptions, prices and availability to your newsletter. When you send it out, your offers are as up-to-date as your online store. This way, you only advertise products that are of interest to your customers.
Campaigns based on customer reactions
Send offers that are tailored to your customers' preferences. Use recipient reactions to your newsletters to do this. You can also use findings about purchasing behavior in the online store or about customer promotions in the print catalog to individualize your communication: With an appropriate interface between your systems, you can efficiently provide your customers with individual buying tips.
Targeted cross and upselling with email marketing
Successful online stores send newsletters and transactional emails systematically: point out related products or additional items in a creative and appealing way. If you know your customers, you also know their preferences. With the integration of our email marketing solutions into the online store, they turn preferences into purchase recommendations. Your conversion rate will visibly increase.
Featured case studies from the e-commerce industry
Individual integration thanks to flexible interface
We test and implement the connection of your desired system via our powerful interfaces – whether it be a CRM system, an online shop, a web analysis tool or a campaign management solution.Contact us