Inxmail for DYMATRIX Marketing Automation
Inxmail for DYMATRIX Marketing Automation enables versatile multi-channel campaigns along the customer journey. Campaign planning, target group selection and performance evaluation are all handled centrally via DYMATRIX Marketing Automation. The Inxmail functions are available to you for your mailings.
- Improved customer communication through centralized campaign planning via DYMATRIX Marketing Automation
- Graphical selection of target groups, for example based on customer information
- Targeted offers in real time
- Individual, personalized product recommendations
- 360° customer view
Inxmail and DYMATRIX have joined forces to offer a package that enables customers to generate targeted offers for their newsletter subscribers in real time. Individual product recommendations are taken to a new level of personalization. The data basis for the tailored offers is not only the newsletter subscribers' purchases, but also their clicks, shopping cart abandonments and ratings. The individual preferences of each user are determined through a continuous learning process. A major advantage is that the recommendations are checked again when the newsletter is opened. This ensures that the offers are as up-to-date as possible. For example, stock levels can be checked at the time of opening. If a recommended item is no longer available, another suitable product is automatically displayed.
In times when users' attention spans are shorter and the relevance of offers is becoming increasingly important, the successful duo of Inxmail New Xperience and DYMATRIX offers the ideal conditions for successful email marketing.
Individual integration thanks to flexible interface
We test and implement the connection of your desired system via our powerful interfaces – whether it be a CRM system, an online shop, a web analysis tool or a campaign management solution.
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