The Inxmail modular concept for developers
Case study: Inxmail for SAP Sales Cloud
Professional email marketing in the SAP Sales Cloud environment was the desired goal. Where manual work was previously necessary due to the parallel use of different systems, parts were to be automated - legally secure, DSGVO-compliant and well-structured. SAP partner Camelot ITLab wanted to open up a wider range of functions to its customers by connecting marketing tools directly to the sales system. In terms of email marketing, this results in synergies in the management of subscribers and unsubscribers as well as the automated synchronization with leads as a basis for legally compliant data handling. In addition, the deliverability of the mailings should be increased. All this with a powerful editor, with which the own corporate design can be reproduced easily and intuitively.
Inxmail had the ideal solution, which consisted of three parts: an intuitive email editor in the form of Inxmail New Xperience, an API interface and the appropriate integration support. This provided the foundation on which Camelot ITLab was able to create a seamless connection between the SAP Sales Cloud and Inxmail on its own. The result: maximum flexibility in the integration and an extremely fast, efficient implementation. Inxmail New Xperience significantly expands the range of functions with new options. The SAP Sales Cloud remains the leading system: appealing templates for newsletters and mailings of all kinds can now be designed in just a few clicks - without having to change programs. All contact data as well as subscribers and unsubscribers are automatically synchronized at any time. Together, Camelot ITLab and Inxmail achieved a seamless integration that meets the high demands of marketers.
Challenge
Extend functional range
When companies have sales using SAP Sales Cloud while marketing uses Inxmail for emails, these silos lead to challenges: For example, marketing consents had to be manually synchronized and new leads were not automatically synchronized in the leading SAP Sales Cloud system. This created manual overhead and prone to errors, and resources were unnecessarily strained. In addition, there was the technical limitation of the email marketing editor, which did not fully support the design of graphically sophisticated and responsive mailings. These are valuable opportunities designed to capture the recipient's visual attention.
To bridge the gap between sales and marketing data, Camelot ITLab wanted to combine the external email marketing solution Inxmail with SAP Sales Cloud. This had to be integrated so perfectly that a system change was not necessary. A successful cooperation took shape, from which every decision maker or user in the SAP Sales Cloud environment can now benefit.
One login, all possibilities: Inxmail New Xperience can be conveniently operated via the SAP surface.
Solution
Integration guide as a success factor
After the integration, SAP Sales Cloud remains the leading system: appealing templates for newsletters and mailings of all kinds can be designed in just a few clicks - without having to change programs.
Users can manage their campaigns and target groups for email marketing in SAP Sales Cloud. This is because all contact data as well as subscribers and unsubscribers are automatically synchronized at all times. Inxmail New Xperience offers numerous professional options for addressing recipients in a personalized manner. Segmentation into target groups enables tailored campaigns. Thanks to the seamless connection, all data, such as marketing permissions or click statistics, are now also automatically synchronized between SAP Sales Cloud and Inxmail. The campaign can be evaluated both in Inxmail New Xperience and in SAP Sales Cloud. In this way, teams from marketing and sales benefit from each other: a synergy is created between the departments that makes campaigns much more effective and thus increases sales.
Die technische Umsetzung zur funktionalen Erweiterung von wertvollen E-Mail-Marketing Komponenten in der SAP Sales Cloud basiert auf der Zusammenarbeit von Inxmail und Camelot ITLab - das perfekte Duo für das Projekt. Die Software-Lösungen von Inxmail sind grundsätzlich nach dem Best-of-Breed-Ansatz ausgelegt. Das heißt, dass die Inxmail New Xperience über eine flexible API-Schnittstelle verfügt. Programmierer·innen können dadurch den E-Mail-Editor nach ihren Wünschen mit einem anderen System wie beispielsweise einem CRM, ERP, CMS oder einem Onlineshop verbinden. Inxmail bietet eine ausführliche Dokumentation samt Code-Beispielen, die einem Entwicklungsteam eine schnelle Umsetzung ermöglicht. Hinzu kommt ein technisches Consulting auf persönlicher und fachlicher Ebene, um einen schnellen Start zu garantieren. Dies war auch der Fall bei Camelot ITLab. Innerhalb von nur drei Monaten stand die nahtlose Integration zwischen Inxmail und SAP Sales Cloud – und das mit einem enorm gesteigerten Mehrwert.
Data exchange
High level architecture
You want to dive deeper into our integration help? Then take a look at our API documentation.
About Camelot ITLab GmbH
Camelot Innovative Technologies Lab (Camelot ITLab) is the leading IT consultancy for digitalized value chain management and innovation driver for new enterprise technologies like blockchain and AI. We guide and accompany companies around the world in the transformation of their system landscapes, with a strong focus on supply chain management, logistics, data & analytics, customer experience and ERP.
Camelot ITLab is a long-standing partner of SAP - with joint co-development initiatives - providing both customized SAP implementations and proprietary disruptive solutions. As part of the CAMELOT Group with 1,800 consultants in its worldwide network, Camelot ITLab stands for highest quality and responsibility, proven by an excellent track record. From innovations to solutions.
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