Studies and whitepapers

Knowledge is the key to success

Our Inxmail studies and whitepapers tackle the latest topics from the world of email marketing. You’ll receive useful tips for optimising your newsletters and campaigns. All studies and whitepapers are available to download.

Email Marketing Benchmark

Email Marketing Benchmark


The Inxmail Email Marketing Benchmark 2020 provides an evaluation of the most important key figures, which supports marketers in classifying and improving the performance of their email campaigns. Components include opening, click and bounce rates of newsletters as well as an analysis of the email clients used. The study also includes detailed industry comparisons and optimization tips.

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