Studies and whitepapers

Knowledge is the key to success

Our Inxmail studies and whitepapers tackle the latest topics from the world of email marketing. You’ll receive useful tips for optimising your newsletters and campaigns. All studies and whitepapers are available to download.

Email Marketing Benchmark

Email Marketing Benchmark 2023


The Inxmail Email Marketing Benchmark 2023 provides an evaluation of the most important key figures that help marketers to classify and improve the performance of their email campaigns. Components include open, click and bounce rates of newsletters. In addition, the study looks at the B2B and B2C target groups and contains detailed industry comparisons and optimization tips.

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