Event-related communication with coupons – worldwide for all online shops
babymarkt is one of the leading online retailers for baby and children’s products. Customers collect purchase points with the babypoints loyalty programme, which can be used for future orders. The programme is supplemented by exclusive prize draws and other campaigns in combination with coupons. Thanks to the positive experiences, babymarkt is looking to increase event-related communication with coupons throukeghout the customer lifecycle – for both registered customers and guest customers who should be supported in the best possible way in the phases following their purchase. Automated mailings should be used to efficiently support sales after purchases have been made and help maintain the customer relationship.
The international nature and the different ways that specific countries operate makes it particularly important that each country can create its own mailings, which are to be checked and approved centrally before being sent. It is also important to keep track of coupon codes that have been sent, redeemed or have expired – and to do so in all countries. This and other requirements are where the Inxmail Professional email marketing solution comes in handy.
The customer journey is the main focus of the email marketing
Customers are not required to register with the babypoints loyalty programme in order to use coupons when purchasing products. babymarkt provides coupons for specific occasions, via its regular newsletters as well as in the post-purchase phase for both active customers and for personal occasions (such as birthdays or the birth of a child). The corresponding personal data is provided voluntarily and can be edited at any time. As a result, the customer receives various trigger mails, such as the weekly pregnancy newsletter, the toddler newsletter following childbirth or the birthday mailing.
The coupons can only be redeemed in the online shop. Points can be collected both online and in store. babypoints that have been collected can be redeemed against any purchases.
Depending on whether or not the customer is participating in the loyalty programme, the mailings and the newsletter contain target group-specific content. The personalised content (for example, number of points or exclusive offers) ensures that the customer receives content that is relevant to them and they are fully engaged on their customer journey.
Benefits at a glance
- Efficient and effective processes: We are there with the customer every step of the way to provide a personalised customer journey, which means they automatically receive the right email at the right time.
- Implementing international email marketing campaigns without any problems: Approval processes and the centrally managed coupon plug-in ensure that the right information is sent to customers.
- Automated processes free up resources for new communication concepts and for the optimisation of campaigns that are already running.
- Relevant, personalised and individual mailing content lead to higher open and click rates.
From a small baby products store to an international online store for baby and child products: It’s hard to believe that babymarkt.de was once a small shop on eBay. Today, the Bochum-based company is one of the leading online specialist retailers in this sector and is growing rapidly in Germany as well as internationally. Over 450 employees are hard at work everyday to ensure that everything is running smoothly. In our online shops, we focus on strong brands and quality in combination with affordable prices and quick delivery times.