Professional transaction emails for worldwide B2B communication
SLV GmbH distributes its lights and lighting solutions to over 100 countries through 15 subsidiaries. That’s why it was on the hunt for a new shop system that would, among other things, best satisfy its multi-lingual requirements and automate this process as much as possible for personalised transaction emails delivered worldwide. In the end, it opted for the eCommerce solution from Spryker. Spryker and Inxmail bring together years of cooperation with a fully-developed interface for both online shop and email marketing systems. Inxmail Commerce impressed SLV with mailings delivered reliably worldwide, pre-configured events and clear workflows in terms of mapping multilingual B2B communication.
Fast, individual and on-brand replies to every request
For example, a retailer requests a current catalogue via the website. Or they would like to log into their account and have forgotten their password. Or they have ordered something from the online shop and are waiting for their order confirmation. These are just some of the automated transactions at SLV.
Depending on which country they send their request from, the retailer receives a personalised reply in the corresponding language and with the country-specific data of the sender to whom the retailer is assigned. The transaction emails are designed to conform with the brand design of SLV’s online shop and ensure a high recognition value among recipients.
Because mailings are delivered reliably worldwide, it does not matter in which country the retailer is located. They don’t have to wait long for a personalised reply to their important question or transaction to arrive directly in their inbox.
Benefits at a glance
- Clear workflows in Inxmail Commerce easily map complex events and comprehensibly show whether and which mailings were sent.
- Once set up, workflows run automatically and enable country-specific and personalised communication.
- Mailings delivered reliably worldwide through high-performance white-listed servers
- Clearer recognition of the SLV brand through standardised communication in the online shop and in the mailings.
SLV stands for sound, light and video.
Originally, the founder of SLV wanted to satisfy the needs of professional DJs, who took the nightclub scene by storm with a combination of lighting and music based on ‘Saturday Night Fever’. 40 years later, SLV GmbH is a conglomerate that distributes its lights and lighting solutions to over 100 countries through 15 subsidiaries. Light has always been our passion and that is reflected in our entire supply chain, from in-house innovation, to quality assurance, to fair prices.
Spryker Commerce OS provides the foundations for high performance, customisable eCommerce und enables B2B and B2C companies to grow flexibly and dynamically with an API-based focus.
Here you find more information to Spryker eCommerce integration.