An Advent calendar campaign on the website – PSD Bank Berlin-Brandenburg had already implemented this idea before, but without a consistent integration into email marketing. When Inxmail called to find out about the Advent calendar service, they were immediately impressed by the far-reaching idea. PSD Bank normally relies on personal contact with its customers – particularly in the course of numerous events. The Covid-19 pandemic and the social distancing that has come with has meant that other concepts are needed to ensure customer loyalty. The Advent calendar arrived at just the right point in time during the Christmas season to offer customers a pleasant distraction and online opportunities for interaction.
In addition, you could definitely benefit from generating new addresses and enriching profile data in a legally compliant fashion through an Advent calendar campaign.
PSD Bank used all touchpoints to draw their customers’ attention to the Advent calendar. Cards that could be used to register for the Advent calendar campaign were displayed at the ATMs. The Advent calendar was advertised in the customer magazine and the newsletter. You could also register for the Advent calendar on the website and via Facebook.
In order to be able to take part in the Advent calendar, interested parties had to register using the corresponding form on the website. After confirming the double opt-in, the participants received a login email which they could use to access the Advent calendar. This way they could virtually open a new door every day in the run-up to Christmas and take part in the daily raffle. Interested parties also received a separate double opt-in mailing for the newsletter. Both double opt-ins could be confirmed or rejected independently of one another.
The prizes for the Advent calendar had been obtained from regional companies and providers, such as a regional wine package, a voucher for the restaurant in the TV tower, or day tickets for the local spa. A winner was randomly selected from among the participants every day. The corresponding profits promoted regional recognition and the positive image for the companies and their employees, as well as for the PSD Bank.
It was possible to withdraw from the campaign and unsubscribe from all other related information services at any time by clicking the ‘Unsubscribe’ link in the relevant mailing.
„The PSD Advent calendar was a resounding success. In the first few days after the publication, we generated hundreds of new email addresses, strengthened our brand and, at the same time, supported companies and partners on site. That was very well received both by our customers and the bank’s team."
Stefanie Voigt, Marketing Manager, PSD Bank Berlin-Brandenburg
PSD Bank Berlin-Brandenburg is a value-oriented cooperative bank for the Berlin and Brandenburg region with over 145 years of tradition.
PSD, which stands for [Post-, Spar- und Darlehensverein] (Post, Savings and Loan Association), dates back to the time when it was founded as a self-help facility for postal service employees. Today, the bank provides support to 78,000 private and corporate customers from all professional fields and business areas. Since 2015, its business operations have also included the leasing of its own real estate.
True to the principle ‘From the region – for the region’, PSD Bank Berlin-Brandenburg supports and initiates non-profit projects in the fields of social welfare, education, health, culture and environmental protection.