Generate new leads interactively

The Advent calendar service could be mapped out using Inxmail Professional. No external system was involved or required. All customer and response data (such as cancellations) relating to the Advent calendar campaign are managed and saved in Inxmail Professional.

The registration data for the Advent calendar was sent directly to the Inxmail database and automatically triggered the dispatch of two double opt-in mailings: one for confirming participation in the advent calendar and one for consenting to the newsletter. After confirming the advent calendar, the participant automatically receives a mailing with a unique link to the Advent calendar, which they can use to open a new door every day.

If you lose this link, you can easily request via the corresponding input field on the website.

The most challenging task for PSD Bank was to organise the profits and to provide images, text, colours and logos for the mailings and the virtual Advent calendar itself. Inxmail took care of the implementation, such as the design of the landing page and the mailings, and ensured that the process and functionalities ran smoothly.

„We coordinated our efforts directly with the Inxmail team and, in just a few weeks, set up a calendar that was tailored to our specific requirements."
Stefanie Voigt, Marketing Manager, PSD Bank Berlin-Brandenburg

PSD Bank’s investment in the Advent calendar service has paid off, so a decision has already been made to repeat the campaign in 2021. The success of the campaign is measured by the fact:

• The number of new leads generated during the promotional period has tripled.
• The opening rate in the campaign newsletters has increased by almost 10 per cent.
• The click rate in the campaign newsletters was three to four times as high as before.

• No large-scale numbers of people unsubscribing from the newsletter in January and February, so a real gain and more recipients in the mailing list.

Regardless of this, the Advent calendar had a positive effect on customer loyalty and, at the same time, contributed to strengthening the brand and raising the product awareness. No specific results have been achieved in this regard.

The new high-quality email addresses were generated in a legally compliant fashion. Information has been to the profiles in the address data (such as title, first name and surname), now allowing a more direct address. The exciting topics and attractive prizes might grab the interest of lapsed customers and bring them back into a regular dialogue.